Automated digital Target marketing
Automated digital marketing
Digital Marketing of todays’ HK SMEs are so much relying on Google, Amazon, Alibaba, Taobao, SEO and SEM agents……
Restrictions and costs are heavy. Searching for alternatives to do digital marketing actively, has becoming HK SME’s need. An automated active digital marketing platform will be helpful for HK SMEs.
Example of Digital Marketing learning in Hong Kong
A manager has enrolled in a Digital Marketing Diploma program. And the class consisted of 30 students from about 30 companies. Among us, there were 20+ in marketing but none in IT or programming.
Hard to learn Digital Marketing from wordy slides and teacher’s lecturing
The Diploma was mainly about digital marketing concept, and HK digital marketing overview. There was no teaching on writing script, dropping snippet onto visitor’s browser. Nor walk you through in more visual way the processes of how computerize marketing happens on the Internet. And no practice!
Most of the students in the class were familiar with marketing in their business. But did not even know ‘google my business’, ‘google search console. Let alone knowing how to put tags on to photo or video to rank higher in the search… Lack of digital awareness kept all students in fear throughout the course. That hindered students’ understanding of digital marketing. Therefore, they were not in the mood to dive into the learning.
Overcome fears to learn Digital Marketing
Afraid of not able to have digital awareness may stop his steps to comprehend, to like, to computerize marketing. The manager was so much wanted to establish good habits of well utilizing digital marketing. He has reached out to internet and friends. And he has seen hopes of getting understanding on the technical side of digital marketing. Please see links next digital marketing route, coding, and web hosting. There are many more. They were examples of learning sources. They help to have basic understanding on the computerized marketing. And enable the manager to optimize posts, website in not at all scary environments.
By understand how to realize digital marketing on the technical side, helps a lot to best allocate available marketing resources. And to conduct cost effective digital marketing. Knowing what to DIY or outsource is already so much beneficial.
According to South China Morning Post (click to the article)
Businesses in Hong Kong slow to adopt digital tech. The performance of the class was consistent with the paper. Which reflecting the lack of basic digital knowledge hinders the understanding of digital marketing. If hands-on digital technology knowledge is overcoming the fear and is helping marketers to master digital marketing. Hands-on digital tech knowledge can be a mean of capturing the opportunities brought by digital technology.
Here below is an example describing a thought triggered by the above Diploma program.
Background
There are many great practitioners in the HK international general merchandise trading industry (there were still 577,700 in 2019, when total employment in Hong Kong was 3,724,800 in the same period, and the total number of Hong Kong trading companies in 2017 was about 100,523 ). But their average level of digital tech understanding is low.
Assumptions
We have about 100,523 trading companies in Hong Kong. By SCMP, 28% of them interested in digitalization (This is 28,146 companies). If IT solution providers are introducing good automated digital marketing tools to the 28,146, and the conversion rate is 3%. 844 companies will be equipped with advanced digital tools. And enabled to capture the opportunities brought by digital technology. Assume yearly turnover of one company is HKD 10,000,000. Then 8.44 billion HKD business will be optimized.
Patch suggestion
Enable HK marketers to play around in environments fully simulating the reality of digital marketing therefore they can dive into doing digital marketing without fear. This is available and cost is slow.
Conclusion
Afraid of not able to have digital awareness stopped HK marketers to comprehend, to like, to use digital marketing and to establish good habits of well utilizing it. This lack of hands-on technical basic knowledge hinders the HK marketers’ digital marketing.
If IT solution providers want to bring in Cloud-based Automated Digital Marketing System and customize to HK marketers’ needs and convenience. In addition, providers have to walk marketers through the system. Ensure they are mastering the innovative tools painlessly. And promise No frustration, No hassle, No server maintenance work, No coding are required.
Moreover, providers’ goal must be for the HK Marketers to free up time, so that busy marketers can focus on managing their business. The tools are for turning HK SMEs’ costs in the past to today’s profit, and to capture the opportunities presented by the emerging digital trend.
To archive the above, a patch is need. Which is to enable HK marketers to play around in environments fully simulating the reality of digital marketing therefore they can dive into learning digital marketing without fear.
Also, IT solution providers would be better off suggesting helpful digital tools to the marketers to enjoy digitalization journey. Click here to see a helpful bookkeeping App to save money and time.